We’re back, baby
With some more employer brand magic...
As promised, The Hug is back with a brand new look and name. Don’t panic! It’s still the same groovy employer branding, talent attraction and recruitment marketing stuff you signed up for (with a little extra magic). Keep scrollin’. 🙂
Insight
8 lessons people leaders wish they’d known earlier in their careers
We asked top TA and EB professionals what they wished someone had told them years ago. Here’s what they said…
→ READ
Inspiration
Patrick and Paul’s story
A little while ago, we shared a true employee story that became the spark for an entire EB campaign for Virgin. And we may as well have chopped a giant onion in front of you…
But in case the algorithm fairies didn’t send the story your way, we’ll share it again here. We have to. It’s a wonderful manifestation of Human Magic that deserves to be told over and over. Stories like this are what we live and breathe.
It will help you find your tear ducts.
And it starts with Patrick.
→ READ THE FULL STORY
If you like the story, let us know with a comment.
And if you love that, you’ll love this video version.
Webinar
Want to learn how smart organisations are attracting and retaining talented humans?
Sign up to our free webinar.
Because something big is broken in the world of work. Everyone can feel it.
Candidates are ghosting.
Employees are disengaged.
Retention is harder than ever.
Employer brand legends Dave and Jules will teach you what every organisation should know:
• What’s going wrong (and what can be fixed)
• Why it’s happening now
• How to bring back human magic
→ I’LL BE THERE
Dave’s top trick
Do you know your talent’s pain?
Perks are great, but when it comes to inspiring talent to click apply, they're only half of the puzzle.
If you've ever bought an expensive suit or dress for a wedding, ask yourself: did you buy it because you loved the feeling of spending money and looking great? Or were you motivated by a secret worry that you’d look crap and embarrass yourself?
Your talent audience, like any human, avoids pain as much as they seek pleasure. Get to know their secret worries. Then provide the info, content and experiences that solve them.
BTW… HUMAN MAGIC IS EXPANDING
If you’re interested in the work we’re doing at Human Magic, you might like to know the magic is spreading to Australia 🐨. That’s right, Human Magic is going down under! Don’t mind if we didgeridoo (sorry.)
You can read more in this press release.
✅ To-do list
READ: This study reveals the “most rejected generation” ever
How can alter your candidate experience to win back their trust?
WATCH: Not applying to this internship is a betrayal
NASA nailed it with this creative recruitment ad.
TEAR-UP: They borrowed his truck, he became part of the family
Proper bit of human magic here.
TRY: How to tell stories for short attention spans
And increase your engagement.