About - The Magic Edit

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Learn employer branding from the experts

The Magic Edit is your monthly source of tips, links and inspo on employer branding.

It’s a newsletter by Human Magic – your friendly neighbourhood creative agency who believe magic in business lies with humans, and in the past 20 years have finessed more employer brands than they’ve had hot dinners.

Every month, you’ll get:

1x insightful post
1x inspiring example
1x expert tip
4x helpful links
and any other bits and bobs we think you’ll find helpful

Short & sweet

We know you’re a busy brander with content overwhelm. So, as you read The Magic Edit over your morning Coco Pops, in the shower, or while operating heavy machinery, expect to be pleasantly… whelmed.

It’s a trim, unscary round-up of our best monthly picks in employer branding, made to be scanned, dipped into, and plucked for the bits that catch your eye. Oh, and it’s full of in-plain-sight gems. (We’re not very good at hiding those.)

“As a busy brander, I read The Magic Edit because it’s entertaining and easy to quickly digest with a round-up of relevant articles.”

Ally Brown
Brand Manager, Employer Brand & Recruiting
VCA Animal Hospitals

The Magic Edit is for

*Deep breath* — CEO’s, founders, marketers and leaders in talent attraction and acquisition, HR, employer branding and recruitment…

… aaand anyone else who geeks out on building, maintaining and enjoying the results of a magical workforce.

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“As unbelievable as it sounds, there is almost too much content now available to Employer Brand practitioners, all professing to give you the inside track and best practice. At best, much of it is vanilla, at worst, white noise. The Magic Edit is different: simple, digestible, bitesize content delivered with oodles of personality and no superiority complex.”

Tom Portingale
Head of Employer Brand Marketing – Global
RS Group

Why subscribe?

Well if you’re not interested in employer branding, you probably shouldn’t.

But if you are… The Magic Edit is fuelled by obsessive humans who care bucketloads about their subject. We’re dialled in to what’s going on. We write cool stuff other people aren’t talking about. And we’re aware there’s a lot of dry employer brand content out there, so we like to keep things fun.

Also, you’ll get first look at our free webinars, resources and events we’re attending.

“Thought-provoking articles about EB in a way that is to the point (ideal for busy people), informative and engaging. Of the many mailing lists that I am signed up to, The Magic Edit is definitely one that I make time to read!”